Anciliary Text- Poster analysis

Conventionally posters are very simple and less detailed because they don't to give too much away. However in my research I've realised that the iconography of horror genre still remains the same even in a different text format.

In a horror film poster the colours are very dark, conventional colours such as black, red and white are seen. The text is usually written in white . At the bottom there's all the names of institutions, directors and other technical information. As you can see from the posters above; they are very simple but appealing. This could be because they don't want to give too much away. However, demonstrating the key element of the narrative such as main characters or important props are seen on the poster to give the audience an idea of the film would be about . The conventional layout of posters are very basic they include features such as masthead, main image, listings, reviews, release date technical information and tag line. The main image is usually dark to connote fear and and death. Dark colours are iconic in a horror genre and therefore it is used on posters so that the appropriate audience can identify the film genre just by looking at the features.

There's always one image at the front, this could be because the object featuring is key to the narrative which will get the audience intrigued to know what the film has in store for them. The similarities between all these posters would be that they all have more or less white fonts. This is a contrast to the dark main image and this could because they give an opposite connotations of victim and innocence. This could also just perhaps be that it stands out because from a distance dark images are seen not clearly therefore the font needs to be noticeable. The technical information at the bottom always has it's opacity down this could because the information isn't that important as the masthead, tagline and main image however it saves the company from anyone stealing the poster and claiming it's theirs.
I like the Trick R Treat poster because of the house style of orange connotes Halloween as well as the pumpkin because this narrative matches my Halloween themed narrative however I'm following the conventions of a recent horror film which is Ouija because it's simple and effective.